SleepAngel bedding now available on Swedish

Estonian sleep-innovation is now available on Sweden’s biggest furniture retailer

Quality, design and functionality are the core values connecting the companies.

The core of SleepAngel bedding products is PneumaPure filter technology, originally created to fight infection transmission in hospitals. Due to overall increased awareness about importance of sleep and sleep environment, SleepAngel decided to add new product lines next to healthcare and bring safe, supporting and sustainable products to wider audiences. 

“We spend 1/3 of our lives sleeping, but very often we do not know what kind of bedding we use, when it was purchased or if it has been washed. At the same time, we might spend hours to choose a pair of shoes that we hardly ever use,” says Sven Jürisoo, CEO and founder of SleepAngel and adds “In SleepAngel, we want to increase awareness of the effect our intimate bedding environment has to the quality of our lives. Additionally we offer unique, sustainable and safe barrier bedding (pillows, duvets and mattresses) solution”.

Healthy sleeping environment with minimum effort

SleepAngel's unique and patent protected filter and fabric technology is fundamentally different from traditional bedding products, but with the same comfort and support features as we expect - the first and only soft surface solution combining absolute barrier protection with airflow:

  • PureShield fabric protection secures stain repellant cover textile
  • SafeWeld seams means that there are no stitching holes for allergens, pathogens or dust mites to enter
  • PneumaPure filter technology secures comfort as the bedding products need clean air ventilation and nano-porous filters allow only clean air to enter.


SleepAngel bedding is suitable for all, who value clean and comfortable sleeping environment, we have seen some groups taking it on quicker than others:

  • people with allergies and asthma
  • anyone with health issues that otherwise would require constant exchange/washing of the bedding (chronic nose bleed, skin conditions etc.)
  • private caregiving at home
  • parents with small kids (running nose, diaper leakage etc.)
  • sailors

SleepAngel is available on Trademax as of June 2021.  

SleepAngel’s producst are patent protected globally, product technology is certified as Class I Medical Device in the EU and registered Class I Medical Device with the FDA.


About Home Furnishing Nordic AB

Home Furnishing Nordic AB is one of northern Europe's largest e-retailers in furniture and interior design and is included as one of two segments within the BHG Group. Home Furnishing Nordic AB includes many different online stores, including Trademax, Chilli, Furniturebox and WeGot. BHG Group is a dynamic and fast-growing group that was founded in 2012.